Key patterns from analyzing 50M+ monthly directory searches across Google Maps, Yelp, Angi, Zocdoc, OpenTable, and 10+ vertical platforms.
Data-driven observations from real search behavior — not surveys or opinions.
of all directory searches use the "[service] near me" pattern. Mobile GPS + voice search drives this behavior. "Near me" queries have grown 240% since 2018.
of searches now bypass Google Maps for niche verticals (Zocdoc, Angi, OpenTable, Houzz, Avvo). Specialized platforms win on trust, reviews, and booking integration.
of searchers filter by 4+ stars before clicking. For high-consideration services (lawyers, dentists, HVAC), reviews matter more than proximity.
of "near me" queries now come from voice assistants. Natural language queries = longer tails, more conversational intent.
of local searches end without a click — Google Maps pack, knowledge panels, or AI overviews answer directly. Directory clicks increasingly require intent beyond basic info.
of directory traffic is mobile. Desktop search share declining for local service queries. Mobile UX = conversion rate.
We aggregate search data from 15+ platforms monthly. No single source tells the full story.
Search Volume API
Official Google search volume data for 10,000+ local service keywords across US metros.
Places & Maps API
Business listings, review counts, ratings, photos, and popular times from Google Maps.
Directory Data
Yelp business data, review content, categories, and search rankings for local services.
Vertical Directory
Home services leads, pro profiles, review data, and project cost estimates.
Vertical Directory
Healthcare provider search data, appointment availability, insurance acceptance, and patient reviews.
Vertical Directory
Restaurant search volume, reservation data, cuisine categories, and diner preferences.
Vertical Directory
Home renovation professionals, project photos, cost guides, and homeowner search behavior.
Vertical Directory
Legal directory search data, attorney profiles, client reviews, and practice area breakdowns.
Vertical Directory
Local service pro search volume, project requests, pricing, and hire rates across 1000+ categories.
SEO Intelligence
Third-party keyword difficulty, SERP features, competitor analysis, and traffic estimates.
Access our API for directory listings, search volumes, review data, and competitive intelligence. Built for SEO agencies, directory builders, and local marketing platforms.